July 21, 2023
Forbes ME

Forbes Middle East featured 8 stars who became brand ambassadors for top global fashion and beauty luxury brands, explaining that these brands are paying increasing attention to the Middle East. Having these hip, young and lovable brands ambassadors will definitely resonate with women in the region.

Salma Abu Deif, Valentino

Egyptian actress Salma Abu Deif first collaborated with the Italian luxury fashion house Maison Valentino in 2020 and then again in mid-2021 to promote the brand’s launch of the Rockstud Alcove bag. In 2021, the actress was featured in the fashion house’s #ValentinoDiVas campaign. Abu Deif, who is also a UN Aid Ambassador, started her career aged 20 as a model before making her first TV appearance in 2017, starring in the Ramadan series “Halawet EL Donia” and “Lah Totfea EL Shams.” She was nominated for the Nickelodeon Kids’ Choice award for favorite female newcomer in 2019. She has also worked with L’Oréal, Chaumet, MAC Cosmetics, Bulgari, and Tiffany & Co.

Nancy Ajram, Tiffany & Co.

In February 2023, Lebanese superstar singer Nancy Ajram was named Tiffany & Co.’s new brand ambassador. Ajram follows in the footsteps of Hollywood stars Beyonce, Anya Taylor-Joy, Gal Gadot, and Tracee Ellis Ross. She is also a Goodwill Ambassador for UNICEF. Throughout her career, she has won multiple awards, including the 2008 World Music Award for best-selling Middle Eastern artist for her album Betfakar Fi Eih, making her the youngest Arab World Music Award winner.

Mila Al Zahrani, Boucheron

French luxury jewelry and watch house Boucheron, part of the French fashion multinational corporation Kering, announced in November 2022 that Riyadh-born actress Mila Al Zahrani was the French label’s new local ambassador. Al Zahrani is known for her roles in Boxing Girls (2018), The Fate Hotel (2021), and Cello (2022). The Saudi actress was nominated for an award at the Venice International Film Festival for her role in “The Perfect Candidate,” which was directed by Saudi director Haifa Al Mansour and debuted in 2019.

Tara Emad. CHANEL

In May 2023, Egyptian-Montenegrin actress Tara Emad was named CHANEL’s first Middle East brand ambassador for fragrances and beauty. This came after the French luxury fashion label chose Emad to be the first Egyptian and Middle Eastern model to feature in its advertising in 2022. Having started her career at 14 as a model, Emad started acting with the TV series Al Jamia’a (2011). This was followed by Saheb El Saa’da (2014), Torab El Mas (2018), and El Feel-el Azra’a 2 (2020).

Imaan Hammam. Estée Lauder

Supermodel Imaan Hammam’s first campaign with Estée Lauder debuted in July 2023. Of Moroccan and Egyptian descent, Hammam started her modeling career in 2013 for brands such as Givenchy, Hermes, CHANEL, and Valentino. She has featured in campaigns for Tiffany & Co, CHANEL, Versace, Fendi, Moschino, and Calvin Klein and is a global ambassador for the nonprofit She’s the First. In 2020, she won the Harper’s Bazaar Women Of The Year award for her advocacy for young women.

Razane Jammal, Dior

Lebanese-British actress Razane Jammal was Dior’s ambassador for its womenswear line in the Middle East in October 2022. The brand released images featuring the actress dressed in designs by Maria Grazia Chiuri for its ready-to-wear line. Jammal, who grew up in Lebanon, began her career in advertising in her mid-teens before making her foray into acting. Her feature debut came in 2010 in Olivier Assayas’ Golden Globe-winning “Carlos,” which premiered at the Cannes Film Festival. She is best known for her role in Netflix’s Paranormal or Ma Waraa Al-Tabi’a (2020) and Shahid’s Pan-Arab series Al Thaman (2023). Jammal was also the former face of Chanel in the Middle East.

Yasmine Sabri, Cartier

Egyptian actress Yasmine Sabri was named the latest ambassador for French luxury jeweler Cartier and its Panthère de Cartier collection in 2020. The film Into The Wild featured Sabri as part of a community of muses, including the Italian model Mariacarla Boscono, actresses Annabelle Wallis, Ella Balinska, and Chang Chen, and singer Karen Mok. Sabri started her acting career in 2013 when she appeared in the Egyptian program “Khatawat El Shaytan.” She later joined the cast of TV series “Gabel El Helal” (2014), then “Tariqi” (2015).

Mona Zaki, L’Oréal Paris

In February 2021, French personal care company L’Oréal Paris announced that Mona Zaki was its new spokesperson for MENA and would appear in ads for the brand’s range of beauty, skincare, and hair care products. Zaki, who has also been a UNICEF ambassador since 2017, has won multiple awards, including the Faten Hamama Award of Excellence during the 42nd Edition of the Cairo International Film Festival and Murex D’Or 2017. She is known for her roles in female empowerment productions, including Dam El Ghazal (2005), Ehky Ya Sharhazad (2009), and Taht El Wesaya (2023).

***If you liked this article, don’t forget to subscribe to our newsletter and receive our articles by email.