Sunday June 21, 2020 – By: Alexandra Kinias

After a woman was shamed over stretch marks by her fiancé in a message posted on Facebook, Yasmeen Ashraf, Menna Ayman and Ahmed Elassi launched an awareness campaign “You Are a Piece of Art” for women to embrace their imperfections. The stretch marks incident dates back to April 30^th when screenshots of a message between a couple went viral. The couple’s names were blacked out. In the message the young man asked about the stretch marks on his fiancé’s legs and inquired if she had more on her body. He went further and threatened to break up with her; gave her an ultimatum to remove them.

The message of the campaign is, “Beauty is in the eye of the beholder, and people see beauty as much as they carry it inside themselves, as each perceives it differently. Your beauty is not judged by how others sees it, but how you see and feel about yourself. Be proud of who you are and how you look.”

For the campaign images, they used statues of women and photshoped them to reflect some of the issue that trigger women insecurities about their bodies; acne, stretch marks, overweight, cellulite, cesarean scar and keratosis pilaris(chicken skin). “The bodies of most of the women around the world have similar issues and conditions, the so-called imperfections. There is no need to worry about it. You are a piece of art, no matter what,” the campaign concluded.  

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