Tuesday March 5, 2010 By: Alexandra Kinias
While it might sound redundant repeating that Egypt was the cradle of civilizations, the matter of fact is Egyptian history dates back to five thousand years. And as the world raves about Egypt, its culture, history and identity, many Egyptians not only have taken it for granted, but some are dissociating themselves from it and adopting other alien identities; forgetting that the Egyptian uniqueness was born from the cultural diversity that had woven its rich fabric.
This was the essence behind the campaign “Who Are You?” created by photographer Marc Wassim and makeup artist Mariam Wadie.
Marc Wassim explains that many Egyptian women, even though they maintain a lot of customs and traditions, they inherited from their grandmothers, and embrace them in their everyday lives, but yet, “on many other occasions,” they are unintentionally discarding their rich heritage by blindly imitating western trends. As a result, they are losing their cultural identity. “People abroad look at our history and culture with awe and admiration, even more than some Egyptians. And we aspire through the campaign to resurrect the pride in the Egyptian identity. It is an idea we truly believe in.”
With its strategic location, Egypt lies at the crossroads between Africa and Asia. Right in the heart of the Middle East. Both the Mediterranean civilizations, at close proximity from its coasts, and the African civilizations to its south, have also contributed and enriched its culture.
Over its history, Egypt was invaded by Berbers, Nubians, Persians, Greeks, Arabs, Turks, French and British, to name a few. It also absorbed waves of immigrants of Levantine, European and Armenian origins who settled in the country and called it home. Egypt became the melting pot and they all left their footprints on its sand. With this diversity, Egyptian culture evolved and flourished, and so did the identity of its people. Who are the Egyptians? A unique blend of all of the above. They even created a new language, Egyptian, which is as unique as those who speak it.
“Through our campaign, we want Egyptian woman to embrace their origins and learn where their beauty came from. I see the Egyptian woman as beautiful roses, with many roots, extending back from ancient Egypt to the Greeks, Nubians and Arabs. And its this diversity of origins that created that uniqueness!” concluded Mariam Wadie.
Make Up artist: Mariam Wadie, visit her on Facebook and Instagram
Visit Photographer and Videographer: Marc Wassim website, Facebook and Instagram
Stylist: Shirley Takla
Models: Sandra Reda
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