Cairo, August 27, 2023 — Vezeeta, the largest health-tech company in the Middle East and Africa, has appointed Ola Aly El Din as its first-ever Chief Operating Officer (COO). The appointment is in line with Vezeeta’s commitment to promoting women’s leadership, achieving gender equality, and creating a gender-inclusive world. 

Empowered by Vezeeta, Ola Aly El Din, in her role as COO, is currently equipped to take on this challenge, thanks to her hard work, determination, and extensive experience, setting an example for aspiring women in the region.

Being a pillar of Vezeeta’s leadership team for the past 6 years, Ola has significantly expanded Vezeeta’s network through various partnership projects with pharmaceutical companies and hospitals in addition to forging strong ties with the public sector, all of which have eventually positioned the company as the trusted digital healthcare partner for the industry as a whole.  

Prior to being appointed to the position of COO, Aly El Din previously served as Vezeeta’s VP of Business Development and Government Relations, playing a key role in improving healthcare accessibility for patients through strategic public-private partnerships and sustainable government relations. In addition, she helped lead the company’s growth strategy across the Middle East and Africa region.  

Ola’s large-scale experience in the healthcare sector, includes a 12 year stint at IQVIA, where she rose to become the company’s offering development manager.

“It is such a great honor to continue my exciting journey at Vezeeta as Chief Operating Officer,” Ola Aly El Din said. “As we embark on the next phase of our company’s growth, I strongly believe that our focus should be on enhancing the satisfaction and experience of doctors and all healthcare providers who utilize Vezeeta’s technology solutions. By prioritizing their needs, we can further improve the ever-evolving healthcare journey of our patients.”

Expressing his excitement about Ola Aly El Din’s appointment as Vezeeta’s COO, Amir Barsoum, CEO and Founder of Vezeeta, stated “I’m thrilled to appoint Vezeeta’s first-ever Chief Operating Officer, Ola Aly El Din, to oversee Vezeeta’s operations across different verticals and markets. This new step will allow me to steer my focus towards potential M&A opportunities and building financing solutions to drive affordability in healthcare.” 

In her new role, Ola Aly El Din will collaborate closely with the executive team to optimize processes, drive cross-functional collaboration, and launch strategic initiatives aimed at delivering seamless healthcare experiences to users and partners alike. Ola is now responsible for overseeing Vezeeta’s operational strategies driving efficiency, and advancing the company’s mission of revolutionizing healthcare access across different verticals and markets.

Ola Aly El Din draws inspiration from Roy T. Bennett’s quote, “Life is about accepting the challenges along the way, choosing to keep moving forward, and savoring the journey.”  She is prepared to tackle new challenges with great determination.

ABOUT VEZEETA:

Vezeeta is the leading Health-Tech powerhouse in the Middle East and Africa, that caters to the Patient’s end-to-end healthcare journey. 

Through the advanced, user-friendly Vezeeta app, Patients can seamlessly book a Doctor’s Consultation, order prescribed medications from licensed pharmacies, schedule follow-up calls, book a doctor’s home visit and request an at-home lab sample collection, all supported with the patient’s integrated insurance provider for a holistic user experience. 

The globally recognized technologies of Vezeeta are also extended to empower pharmaceutical companies by connecting them to healthcare providers through the Vezeeta for Doctors App, and are currently being used to digitally manage clinics and labs, elevating the doctor’s instruments as well as the patient’s experience. 

Vezeeta’s disruption of the healthcare ecosystem in the region has positioned it as a trusted digital healthcare partner for government entities, medical insurance providers, pharmaceutical companies and individual healthcare providers to drive change and bring the industry to the #FutureofHealth 

QUICK FACTS 

Founded: 2012 
Founder/CEO: Amir Barsoum 
Short Description: “The digital health-tech champion of emerging markets.”
Head Office: Cairo, Egypt 
Employees: 300+
Cities: 80
Industry Sector: Health-Tech / Med-Tech 
Patients served: 10,000,000 
Annual Transactions: 4,500,000 
Doctors: 50,000 
Total Investments: US$ 84 Mn
Investors: Gulf Capital, Saudi Technology Ventures, VNV Global, Silicon Badia, BECO Capital, Endeavour Catalyst and Crescent Enterprises’ CE-Ventures, TEAMFund. 

CONNECT WITH VEZEETA
Website: https://www.vezeeta.com/ 
LinkedIn: https://www.linkedin.com/company/vezeeta
Download the app: http://onelink.to/pcnteg